Our Team

Datuk Ismail Bin Mohd Noor currently serves as the Group Chief Executive Officer (Group CEO) of Bestinet. Together with his team of proficient employees, Datuk Ismail is moving the company to consolidate operations and delivery offerings into a single platform, making them more focused in their business. He understands the importance of involving his employees in key decision making as they are crucial in the organisation’s strategic advancement.

Besides being involved in various project and solutions development by Bestinet, Datuk Ismail was once involved with CyberSecurity Project Management and Monitoring System; MDeC eServices Platform, MDec Manpower Requisition System, and MDeC Intranet; Computerisation of the Pension Division of Malaysia; Modernisation and Computerization of Immigration Malaysia through his previous employment as Senior System Analyst in HeiTech Padu Berhad, Dagang Net Technologies Sdn Bhd, Concosi8, and Technodex.

Datuk Ismail holds a Bachelor of Science majoring in Surveying Technology and Master of Science in Business Information Systems from the University of East London.

Noremi have oversight responsibilities for Bestinet’s operations managing the operation division which consist of six departments including Customer Management, Public & Govt Engagement, Training, Service Delivery, Operation Support, Medical Services.

Her excellent leaderships and management skills with clear focus on high quality and business profit has earned her the position.

Noremi joined Bestinet on May 2013 as Public Relations Manager where she is directly involved in the formulation of policies and procedures related to public information programs. Noremi got promoted to Head of Customer Management & Corporate Communication in December 2015 before her latest promotion as COO in 2018.

Noremi graduated in Bachelor in Multimedia from Universiti Utara Malaysia in 2008 and completed Master in Business Administration from the same University in 2018.

Jamal Raslan joins Bestinet as Chief Operating Officer with some 20 years of experience in project management, operations transformation and business excellence across banking, semiconductor manufacturing, aviation, and the creative arts. He is known for turning complex, multi-stakeholder operations into measurable, well-governed results.

Jamal spent more than a decade in banking and financial services, holding leadership roles at HSBC Global Resourcing, AmBank Group and Standard Chartered (SCOPE International). He delivered call center analytics and quality coaching, led a global management information team serving the UK, Asia-Pacific and US, established group-wide performance reporting frameworks, and drove Lean Six Sigma improvement programmes across trade, cash and markets operations. He later supported change management for the Phase 1 of MAHB’s Digital Transformation Roadmap and supported NXP Semiconductors’ recent enterprise manufacturing systems migration.

His core strengths include operations transformation, programme management, change management, executive reporting, and stakeholder engagement. A people-first leader, he has coached and managed teams across borders and time zones, earning multiple quarterly awards and the HSBC Global Resourcing 100 Club in 2006 and 2007. He is fluent in English, Bahasa Melayu and Mandarin.

Jamal is a Lean Six Sigma practitioner and has completed a Black Belt training. He is also a certified PIKOM Project Leader, and is currently finishing his advanced diploma with CMI via Malaysian Institute of Management.

Kunal started his journey with Bestinet in February 2015 as an Assistant Manager, Finance. He then progressed as Head of Department and eventually promoted as Chief Financial Officer in the year 2017 where he oversees full spectrum financial operations for the entire group in ensuring sound finance governance and statutory reporting.

His breadth of knowledge covers budgeting & forecasting, financial planning, risk management, accounting, statutory and tax audit, management reporting as well as business consultancy.

Throughout his tenure with Bestinet, he has successfully pioneered the entire Group Finance Department from scratch, formulated and controlled processes within the Finance Department to safeguard against corrupt practices as well as ensured complete compliance of all tax and company laws.

He is a Chartered Accountant from Institute of Chartered Accountants of India and possess a MBA in Finance from Mahatma Gandhi University and a Bachelor of Commerce from Delhi University, India.

Suanne Lai is a commercially driven technology leader with more than 15 years of experience across enterprise software, cybersecurity, channel management, strategic alliances and business development. She brings a distinctive product leadership perspective shaped by experience spanning IBM, Sun Microsystems, cybersecurity distribution and startup environments.

As Chief Product Officer, Suanne combines product understanding with commercial strategy and ecosystem development, focusing on translating complex technology into solutions that address customer needs, create market value and drive sustainable growth.

Prior to her current role, Suanne served as Chief Happiness Officer at Anon Security, an early-stage cybersecurity distribution startup, where she contributed across channel sales, business development, account management, vendor engagement and go-to-market strategy.

At Netpoleon Malaysia, she managed the Forcepoint and Aqua Security portfolios, developed channel partnerships and strengthened relationships with strategic system integrators.

Earlier, at IBM Malaysia, Suanne held software sales and global alliance leadership roles. She achieved 150% of quarterly sales targets, drove Oracle-to-DB2 conversions involving major organisations including TNB and Perbadanan Aset Air Berhad, and managed alliances with Accenture, Capgemini, Deloitte, Cognizant, Infosys, Wipro and Fujitsu.

Her earlier tenure at Sun Microsystems included achieving 189% and 172% of sales targets in consecutive quarters.

Suanne is focused on building relevant, scalable and commercially meaningful products and the partnerships needed to take them from concept to adoption.

Datuk Muhammad Shukri Bin Abdul Mutalib joined Bestinet in 2013 and quickly got promoted as the Chief Technology Officer in August 2016. His role in Bestinet includes leading Bestinet’s technical team in delivering its solutions while ensuring all consideration are taken into place and beneficial for all stakeholders.

Datuk Shukri is also an advisor to the team, providing that solutions given are in line with technology, resources, and within the expertise of Bestinet. Prior to his employment with Bestinet Sdn. Bhd, he was the Software Architect in HeiTech Padu Berhad. Among his achievements includes management and framework designing Jabatan Kehakiman, Jabatan Perdana Menteri, Jabatan Pengangkutan Jalan.

Datuk Shukri completed his study in Universiti Utara Malaysia IT majoring in Artificial Intelligence in 2002. Looking at Bestinet as one of the fast-grown IT company, Datuk Shukri have a vision to make Bestinet a world class solutions provider where solutions offered by Bestinet are not just appreciated but at the same time, being valued.

Mohd Nasir is a forward-thinking technology leader with strong business acumen and a deep appreciation for how IT drives organizational success. As Chief Infrastructure Officer (CIO) at Bestinet, he leads both strategy and execution—delivering impactful solutions that enhance operational efficiency across the company’s international operations. A leader who also rolls up his sleeves, Nasir works closely with his team to ensure goals are achieved with precision and purpose.

He is responsible for overseeing IT services and developing persuasive strategies for technology optimization that align with Bestinet’s vision. Nasir joined Bestinet in 2014 as Head of IT Services, bringing nearly 10 years of expertise in Infrastructure Management and System Health Monitoring Tools. His ability to deliver high-impact outcomes led to his appointment as CIO in 2022.

He holds a Bachelor’s Degree in Computer Science (Networking) from Universiti Putra Malaysia (UPM), where he honed his skills in Data Center Development and Design. He later earned his Master of Science in Information Technology from the Malaysia University of Science and Technology (MUST), further strengthening his leadership and technical capabilities.

Jusmawar Hasni Jamaluddin or known as Jusz Jamaluddin is adept in business strategic planning and harnessing data to maximize performance and profit. She is objectives-oriented with vast exposure and combined experience in business management and development, project management and account management.

Her specializations and expertise is in providing commercial and contract management advisory support to ensure commercial interest are optimized for the intended businesses.

With experience of more than 10 years in the industry, Jusz have a threshold of experience with focus on both top line and bottom line result. She is also in charge on the strategic management and planning for both subsidiaries and group level.

Jusz is a graduate of LimKokWing University College of Creative Technology in Advertising, Multimedia & Broadcasting.

Hardy bin Baba was appointed Deputy Chief Operating Officer of Bestinet in June 2026. With more than 20 years of experience, he combines customer insight, operational delivery and government relationships. These are the capabilities most central to delivering Bestinet’s services to the public sector and its users.

His strength lies in turning stakeholder needs into operational outcomes. At SOGO, he worked across the CRM, Sales and Marketing teams, using CRM data to identify high-value customer segments and producing the research and management reports behind campaign decisions.

Hardy joined Bestinet in 2014 as One Stop Centre (OSC) Manager. He ran a frontline branch, built working relationships with immigration officers and supported employers through their applications.

In 2019, Hardy shifted his role to the Head of Government & Public Relations where he aligned  stakeholders including the government, corporate and association users. He also supported the Operations Division in resolving major issues relating to SOPs and system modules.

This path, from frontline service through data-driven insight to government engagement, gives him a ground-level understanding of how Bestinet’s systems perform for the people who rely on them.

A customer-focused and collaborative leader, Hardy has a long record of training and developing frontline teams, and he works across operations and public-sector partners to resolve problems.